Our story
Aethel (pronounced EE-thel) comes from the old English word for a noble foundation — the idea that every great room starts with understanding how people actually live, not just what looks good on Pinterest.
Founded by a senior product manager pursuing a diploma in interior design, Aethel Design Studio brings something Pune's interior market often lacks: the operational discipline developers and HNWI homeowners expect — structured discovery, milestone-based delivery, and itemised BOQs that account for every line.
What we believe
- Precision — BOQs you can audit, timelines you can track
- Context — Pune's climate, vendors and building norms inform every specification
- Discretion — White-glove service from first enquiry through handover
Who we work with
Homeowners, NRIs setting up Pune bases, and builders who need show flats that sell. If you care about how a space functions — not just how it photographs — we'll get along.
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